When it comes to “Instagram” brands that have achieved cult status almost solely through influencer adoration, LA-based Reformation is the OG. It was founded back in 2009 and has spent the past decade-and-a-bit garnering an army of die-hard celebrity fans – from Kendall Jenner and Meghan Markle to Hailey Bieber, Taylor Swift and Adele.
But with the brand’s admirable sustainability credentials (everything is made from low-impact materials, rescued dead stock fabrics, and repurposed vintage clothing) and preference for timeless silhouettes that’ll never go out of style comes a higher price point – which rent/bills/one-too-many BNOs means we’re not always able to access.
Luckily, the sustainability-focused cool-girl brand’s summer sale has landed, serving up the ultimate opportunity to shop summer wedding guest dresses, summer dresses you’ll keep forever, sustainable denim, cute summer tops, shoes and activewear with up to 40% off. And a whole bunch of celeb-approved styles are among the epic offering.
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@haileybieber / Instagram
Take the Violaine Linen Dress, for example. A Hailey Bieber favourite, it’s usually £180 but has been reduced to £126 in the Reformation summer sale. It has a fitted bodice, relaxed skirt and an adjustable neckline – so you can mix things up depending on the day or occasion. Dreamy.
You’ll also find the Rumi dress in the – a piece that Kendall Jenner and Emily Ratajkowski love. Ideal for chucking on with your best white trainers and a killer pair of sunglasses, it’s reduced to £91 (!) RN. It has a mini cut and slim-fit with high neckline, draping armholes and padded shoulders for structure. So. Damn. Cool.
Elsewhere, you’ll find the Roarke Linen Dress that Jennifer Lopez donned to frolic around in Capri – reduced from £180 to £108 – the unusually discounted Hunter crop sweatshirt that Gabrielle Union recently wore down to £42 and the brand’s sell-out Cynthia High Rise Straight Jeans reduced in a vast array of colours. Run, don’t walk.
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For more from Glamour UK Commerce Writer Sophie Cockett, follow her on Instagram @sophiecockettx.
