It’s safe to say we’re beginning to pass up the over-inflated lip look along with face-changing dermal fillers in favour of a more subtle enhancements like ‘baby Botox’ and Profhilo, which has been dubbed ‘injectable skincare’ for its moisturising benefits. Even influencers who were known for their boosting features like Molly Mae Hague have had their fillers dissolved and porcelain veneers removed from their smiles in pursuit of a more natural appearance and calls for urgent reform from the All Party Parliamentary Group on Beauty, Aesthetics and Wellbeing (the APPG), who published findings from a year-long inquiry into cosmetic practitioner standards and qualifications, licensing, ethics and mental health considerations as well as the implications of advertising cosmetic treatments on social media.
Non-surgical cosmetic treatments often require a lot of maintenance, especially if they are being used to alter the appearance in a significant way. Pricing is often calculated by the volume of product used as well as the number of areas treated, with results lasting six to nine months before needing a top up. In other words, extreme enhancements can become hugely costly very quickly.
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That’s not to mention the health risks as well as the effect appearance-altering treatments can have on our mental health. Not only are treatments more likely to be sought out by those who have a history of mental health problems (a study published in Psychological Medicine presented strong evidence that women with psychological problems were more likely to opt for cosmetic procedures), but an altered appearance can have a detrimental effect of a person’s sense of identity and individualism.
According to Vivian Diller, psychologist and author of “Face It: What Women Really Feel as Their Looks Change and What to Do about It,” many patients realise that their perceived ‘imperfections’ were what made them unique.
To celebrate this new penchant for a natural finish and a focus on accentuating our natural features rather than altering them, aesthetic clinic Mallucci London has introduced a ‘Face ID Guarantee’ on a number of their treatment offerings. The guarantee is a promise to clients that they will only see subtly enhanced results after their appointment, as opposed to overly dramatic changes, that would cause glitches with phones’ facial recognition technology.
“Excessive use of fillers and Botox caused significant changes to people’s faces, so much so, that in some cases, they are no longer recognisable,” explains Dr Jana Vogt, plastic surgeon at Mallucci London. “However, the tide is now changing, and people are opting for a more natural look. Our ‘face ID guarantee’ as a way to ensure that people will get the subtle enhancement they are after, rather than changing the face beyond recognition.”
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